Thursday 19 January 2012

Task Six

The video game industry has shown to be a powerful component of entertainment, generating billions of pounds worth of sales. Video games are considered to be “one of the leading forms of media consumption”. However, many video games in this modern climate have shown to become increasingly violent which has raised concern within society. The significance of 18 rated games has been devalued there is a continuation present of underage gamers approaching this wrath compiled of aggressiveness in violent video games. Consequently, there are various institutional, as well as society issues confronted by the manner in which the consumers are affected by violent video games.
My critical investigation will primarily focus on how violence has become more explicit over the years. Whilst doing so, I will also explain how technology/new & digital media has become a big part of this change in video games. Furthermore, I will link all my ideas and thoughts with real life events which may have been a factor of this increase of violence in video games. Hence, Call of Duty is a prime example of displaying my thoughts across in a more rational manner as this is possibly the largest franchise in first person shooter.
It would seem from an institutional perspective, video games are becoming more violent as this is a preference from the audience. Robert Bowling, developer of Infinity Ward, has over a million followers on twitter. During the production of their latest project, Call of Duty: Modern Warfare 3, Robert Bowling kept in touch with his followers on twitter to ensure that Modern Warfare was  a success.

Thursday 5 January 2012

Task Five - Essay Plan

Critical Investigation Title:
How and why are videogames such as Call of Duty becoming more violent? Is this a concern for the typical audience?

Introduction - A brief description of my study.

My critical investigation will primarily focus on how violence has become more explicit over the years. Whilst doing so, I will also explain how technology/new & digital media has become a big part of this change in video games. Furthermore, I will link all my ideas and thoughts with real life events which may have been a factor of this increase of violence in video games. Hence, Call of Duty is a prime example of displaying my thoughts across in a more rational manner as this is possibly the largest franchise in first person shooter.

Paragraph 1 - The success of first person shooters and the financial aspect of video games

“In June 2011, the global video game market was valued at US$65 billion.”

“Total video game sales were in excess of £1.9bn”

By 2011, the worldwide gaming market will be worth $48.9 billion at a compound annual growth rate of 9.1%”

  • ·         Video games are a major sector of entertainment. It values approximately $48.9 billion dollars.
    ·         Video game sales peaked in the mid 90’s after huge success of upgraded graphics in video games.

    P2 –
    “Teenagers enjoy the intensity of such games, because it is through such heart-thumping distractions that they can escape feelings of rejection or low self-esteem.”

    “About 90 percent of U.S. kids ages 8 to 16 play video games, and they spend about 13 hours a week doing so. Now a new study suggests virtual violence in these games may make kids more aggressive in real life.”

    ·         A lot of time is spent playing video games, this presents the negativity violence has in such video games
    ·         Majority of consumers are teenagers, which may have a relation to events in real life such as murders and riots etc..
    ·         Changed the way teenagers live compared to before where nowadays they only stay indoors due to social networking sites and other ugc websites such as Youtube, where they have the ability to troll without facing consequences to which they could have if it was real life.

    P3 – Realism and association with global moral panics
    “Violence helps children 'conquer fears and develop a sense of identity”

    " Kids not only watch realistic characters spurting blood and pulling heads, spinal cords and beating hearts out of bodies, but they are creating mayhem and are rewarded with extra points for doing so."

    ·         Since 9/11, first person shooters have been favoured by the majority of people as it relates to real life situations. Realistic graphics and a first person perspective has given the consumer a sense of importance as it is a prevention of terrorism which most consumers fear of in real life.
    ·         Since video games consumers are primarily males, rewarding is very appealing to males and makes them continue to achieve as much as they can. This is evident in call of duty as players get rewarded for getting kills, as well as getting rewards for doing special types of kills for example getting headshots which creates more 

Task Three - Historical Text Analysis

DOOM (1993)


Doom is regarded as one of the first realistic first person shooter games in its era. It was a real milestone for first person shooters and set the bar for its competitors. The game was produced by id Software, which made games such as Dangerous Dave, Super Mario Bros 3 and Commander Keen. The game was officially released in 1993 and was one of the first games to use 3D graphics, networked multiplayer gaming, and support for customized additions and modifications.

This game was highly controversial , due to its references to violence and killing and the fact that there was no other game like it back then. Doom was played by an estimated 10 million people within two years of its release and gave rise to a new subculture, where gamers called themselves "Doom clones". According to GameSpy, Doom was voted by industry insiders to be the greatest game of all time in 2004.

Doom is a science fiction/horror genre based game, which revolves around a space marine (dubbed "Doom-Guy") who is sent to Mars after assaulting his commanding officer, who ordered his unit to fire upon civilians. The marine has the task of wiping out aliens who have attacked a space station.

Doom is similar to my secondary text, Call of Duty , as it is a first person shooter which is closely associated with COD in the way that the consumers have the same intentions whilst playing both games. The use of panning , where the player can look around for enemies and can navigate to different locations such as the space station. In addition, the availability of different weapons is similar to Call of Duty but is not as complex in which you can specifically make adjustments to the guns appeal as well as its performance. However, Doom differs from Call of Duty , as its graphics are rather basic and low detailed, whereas Call of Duty has very realistic graphics, which gives the game a sense of realism in which kills are shown.  This game is revolutionary as it allows players to play online, therefore furthering the experience of the game, where the audience can customise the game to suit them.

 
The game shows the changes in video games, as over the years, as technology such as the internet and the invention of high definition televisions seem to make the video gaming experience more real and allow the audience to play with player across the world. In addition, the use of sound has changed considerably, as Doom's sounds, for example the reaction to getting shot has changed, with emotions being channeled into modern games such as Call of Duty.

The Birth of Video Games


Event Date:Event Title:Event Description:
Table_tennis_table_tiny 01/01/1958"Ping pong" tennis.In 1958 "Ping pong" tennis was created, to be played on an oscilloscope screen made by William Higinbotham at Brookhaven National Laboratory.
Tennis_for_two_tiny 01/01/1958Tennis for Two.Tennis for Two was a game developed in 1958 on an analog computer, which simulates a game of tennis or ping pong on an oscilloscope. Created by American physicist William Higinbotham, it is important in the history of video games as one of the first electronic games to use a graphical display.
Spacewar_tiny 01/01/1961Spacewar.In 1961 development of Spacewar on a PDP-1 at MIT for the Science Open House.
Magnavoxodyssey_tiny 01/01/1972Odyssey - complexIn 1972 The first commercially available home videogame for TV was launched, called Odyssey - complex, with many electronic components, and very expensive.
Atari_2600_game_console_tiny 01/01/1972Atari.In 1972 Nolan Bushnell forms Atari to develop games, and produces Pong, a simple tennis game for arcades.
250px-pong_tiny 01/01/1972Pong as arcade game.Pong released as arcade game.
Ataripong_tiny 01/01/1974Atari produces Pong. In 1974 Atari produced a home version of Pong.
Go-equipment-narrow-black_tiny 01/01/1974Japanese game "Go". In 1974 Nintendo, A Japanese toy manufacturer produce an electronic version of the Japanese game "Go".
Spaceinvaders_tiny 01/01/1978Space Invaders.In 1978 Space Invaders is released by Tatio, and two micro computers are released for commercial sale - the Commodore PET and the Atari.
Pacman_tiny 01/01/1980Pacman. In 1980 Pacman was released in Japan, to be played on a micro home computer.
Supermariobrosnestitle_tiny 01/01/1983Mario was Released.In 1983 Nintendo release their first computer, and Mario is released at the same time.
Nintendo_entertainment_system_tiny 01/01/1985Nintendo Entertainment System Released.In 1985 Nintendo released the NES.
Nintendogameboy_tiny 01/01/1989Game Boy Released.In 1989 First hand held machine from Nintendo, called "Game Boy". Tetris is produced for the Game Boy in Russia.
38_20sega_20genesis_tiny 01/01/1989Sega Released "Sega Genesis".In 1989 Sega released the Sega Genesis.
Sonicthehedgehog1_tiny 01/01/1991Sonic was Produced.In 1991 Sonic was produced by Sega in response to Nintendo's Mario.
Playstation10-4x3_tiny 01/01/1994Sony Released Playstation.In 1994 Sony Released the Playstation in Japan.
Picture2_tiny 01/01/1996Nintendo Released "Nintendo 64"In 1996 Nintendo released the Nintendo 64.
57_20sega_20dreamcast_tiny 01/01/1999Dreamcast was released in the UK. In 1999 Dreamcast - 128 bit processor - was released in the UK.
Playstation-2_tiny 01/01/2001Playstation 2 Released. In 2001 Playstation 2 was released.
Gamecube_tiny 01/01/2001Gamecube Released. In 2001 Nintendo released Gamecube.
Xbox_tiny 01/01/2001Xbox Released.In 2001 Microsoft enters the console market with the Xbox. Halo is released at launch, boosting sales.
130px-playstation3vector_svg_tiny 11/11/2006PlayStation 3.Sony's PlayStation 3 was released on November 11, 2006, with a higher price than its direct competitor, the Xbox 360. The system's reliance on new technology such as the Cell microprocessor and Blu-ray format has caused difficulties in manufacturing, especially the Blu-ray diode, leading to shortages at launch and the delay of the PAL region launches; however, by early December 2006, Sony announced that all production issues had been resolved.
Xbox360_tiny 12/02/2006Xbox 360.Microsoft's Xbox 360 gained an early lead in terms of market share, largely due to its established Xbox Live online gaming system, and its early launch date which was one year before its rivals. Sales in North America and Europe have continued to be strong, even after the release of the Wii and PlayStation 3. Like its predecessor, the Xbox 360 received a muted reception in Japan, attributed to the lack of content aimed at Japanese gamers.
130px-wii_wiimotea_tiny 12/08/2006Wii.Nintendo entered the seventh generation with a new approach embodied by its Wii console.

Tuesday 3 January 2012

Task Four

“Women make up just 12% of the development workforce in Britain – a percentage reflected by similar surveys in the US and Canada. Why? The obvious answer is that, because games were born in dingy arcades and on 80s home computers, creators tended to hail from computer science and engineering backgrounds, areas traditionally dominated by men.”
Games are not going to go away, they are simply going to become more immersive, more beguiling and more time-devouring.
Teenagers enjoy the intensity of such games, because it is through such heart-thumping distractions that they can escape feelings of rejection or low self-esteem.
“The implications of this are many and include the idea that continued exposure to violent videos will make an adolescent less sensitive to violence, more accepting of violence and more likely to commit aggressive acts since the emotional component associated with aggression is reduced and normally acts as a brake on aggressive behavior.
“Adolescents who were more hostile tended to consume more electronic media, played more violent video games, prefer more violent content, and have fewer parental limits on the content of their video games,"
"It is possible that the people who are most affected by violent media are those who are most naturally aggressive, thus putting the most vulnerable at the greatest risk for increased aggression."
About 90 percent of U.S. kids ages 8 to 16 play video games, and they spend about 13 hours a week doing so (more if you're a boy). Now a new study suggests virtual violence in these games may make kids more aggressive in real life.



Violent video games DO make us feel violent, say two thirds of teenagers
“Violence in games has 'more impact' on them than violence in film or television, they say.

“Two-thirds of 12 to 15-year-olds say violence in video games affects their behaviour.


Fury over ‘bad taste’ war game
“Considering the enormous loss of life in the Iraq War, glorifying it in a video game shows very poor judgement

Task Two

  • Willoughby, Teena, and Eileen Wood. Children's learning in a digital world . Malden, MA: Blackwell Pub., 2008. Print. Chapter 3: How and What Do Video Games teach?
" Videogames may also produce different types and amounts of learning depending on whether they focus on drill-and -practice of factual information, or simulations which model reality" pg 66
This quote suggests that video games provide a learning experience to the audience.

"playing videogames can produce positive outcomes, such as increased persisitance at difficult tasks" pg 64

This quotation shows that video games can have positive outcomes as the audience are challenged to an extent

" Videogames can produce positive effects (e.g. improved perceptual motor skills) even if there was never any intention of producing such an effect". pg 71

This quote suggests that video games may develop skills which are beneficial to their life.

" Videogames can also offer clear objectives, which are especially appealing because these goals can be adapted to the skills and knowledge of the player." pg 71

The fact that video games have clear goals enable players to try and fulfill goals.

" The use of naturally attention grabbing stimuli and adaptable goals can help ensure that a videogame has a person's attention, which increases the person's attention from it." pg 71

This quote shows how videogaming institutions use attention grabbing features and higher ranking points objects which cause the player to make the person addicted to the game.

" By the early 1980s... US consumers were spending more on home and arcade video games ($11 billion) than they were on music and movies put together." (Parratt and Wadham 1999:2) pg 139

This quotation suggests that the foundation of video games led to more people wanting to buy games. Gaming was now leveled with other entertainment such as TV and  Music.

" The culture of video games is heavily orientated to the individual competition and extraterrestrial warfare, destruction of the planet and a science fiction escape from its consequences". pg 139

This quote suggests that violent video games are solely based around fighting and being able to escape to a world where you have the ability to do anything.

" Violence is not just a feature of video game culture. Violence is... everywhere. You can't avoid it. We can plug into violence on television, popular film, the Internet, radio, advertisements, brochures, magazines, newspapers, novels, theatre, MTV..." pg 142

Interestingly, this quote suggests that violence is instilled in all forms of media and that people seem to be desensitised to violence due to seeing violence in the media on a daily basis.

" Various commentators have pointed out that the incessant drive for profits has sometimes meant that companies have failed to consider the possible impact of increasing realistic violence on people who have bought their games". pg 140

In many ways, the institutions seem to ignore the effects the games have on the audience and seem to continue making games which are more violent, as they get huge profits from catering to a mass male audience.

  • Gunter, Barrie. The effects of video games on children: the myth unmasked. Sheffield, England: Sheffield Academic Press, 1998. Print.
"The vehemence of concerns about video games stems not simply from the fact that some of them have violent themes, which makes them no different from other popular entertainment media such as movies and television, but perhaps more significantly from the fact that these games engage their players in a much more involving way than other current media form." pg 7

This quote suggests that video games allow audiences to interact more with the text than other mediums such as television and movies

"Invariably such stories include a call for tighter censorship of video games and assume as proven that such games are invariably bad for children and teenagers who play them, primarily because they have the power to change young people's personalities and value systems for the worse". pg 7

In effect this quote implies that video games change the audience's mind and seemingly corrupt teenagers who play these games.

"Yet seldom do such critics present any conclusive evidence to back up the accusations they level against video games" pg 8

Moreover, this quote suggests that a lack of evidence is to blame for insufficient evidence which backs up the idea that video games carry a physical concern

"Research has also surfaced to show that video games engage young people's minds in such as way that they may help to cultivate important new cognitive skills, which enable children and teenagers to process information more effectively than older generations.." pg 8

Though, this quote suggests that these video games teach new skills to players and make them more intelligent than older generations

"Video game play is interactive, whereas television viewing is physically passive" pg 12

This quote suggests that video game playing allows audience interaction, whereas other platforms don't seem to allow that much participation.

"Addiction to video games may be like any other form of addictive behaviour. Players feel compelled constantly to be involved with these games and may display a lack of interest in other activities" pg 18

Interestingly, this quotation suggests that video games may result in players being lazy due to playing the games for a long time, therefore may not be involved in other activities

"The kinds of activities involved in playing video games, it is argued by some can promote eye hand coordination or teach specific skills in spatial visualization or mathematics". pg 22

Video games are seemingly positive in their own right as they teach useful motoring skills which can benefit the audience.

"Children look for video games that offer an intellectual challenge. Most games have varying levels of difficulty and children look to mastering one level and move on to a more challenging level." pg 27

This quote shows that video games are programmed to have levels of difficulty, where players seem to improve in difficulty as they go along.

"Not only did the games preoccupy their time, they also frequently exposed youngsters to and involved them actively in antisocial and violent themes giving rise to worries about unwanted behavioural effects." pg 27

This quote suggests that violent video games are a concern, as the audience are vulnerable to content which could affect them and corrupt them, e.g. drug use in games such as Grand Theft Auto.
  • Newman, James. Playing with videogames . New York: Routledge, 2008. Print.
" Videogame players play in isolation because videogames are ultimately a lonely medium." pg 5

This quote shows that video games seem to be a lonely experience as the players don't interact with other players when not playing online and seem to be fixated on playing on their own

"This criticism centres on the fact that the video game is an utterly inconsequential activity that neither requires nor develops imagination." pg 5

In accordance to the 'Dumbing Down' theory, video games don't seem to teach the players any useful skills and are mostly focused on violence.

"Pleasures and rewards are offered in spoon fed fashion and with immediate effect for instant gratification." pg 6

By offering rewards and points, players are able to play longer and seem to be addicted to the games if they offer special items and can strengthen thier player in the game.

"... videogames are seen to exert a considerable hold over their players who play with an apparent unhealthy frequency and for lengthy periods of time." pg 6

This quote reinforces the idea that video games are a concern, as they cause addiction and result in the audience being unable to turn their attention away from the games.

" ... Sony, Microsoft and Nintendo with the DS, have embraced online play with the former companies building the facilities into the very fabric of their platform strategies." pg 24

The emergence of online modes have been integrated in gaming, with all of the main consoles integrating online features and opportunities for their customers to play online and build up points which go toward their reputation.
  • Oppliger, Patrice A.. Wrestling and hypermasculinity . Jefferson, N.C.: McFarland, 2004. Print.
" The active nature of video games gives players an opportunity to practice violent scripts" pg 89

This quotation shows that violent video games allow audiences to show the aggressive side in thier personality, with the graphics and reality depicted in the games offering this.

" Video games award points for "virtually perpetrated" violence. pg 89

This quote addresses the idea that points are given to the player for performing violent acts; which seems to desentise the audience to real violence, as the game endorses violence and doesn't prohibit it.

"... aggressive children may be drawn to violent video games and entertainment, which in turn increases thier aggression and causes them to want more exposure" pg 90

The result of playing more violent video games may make children more aggressive, therefore the exposure to new violent content may result in them wanting to play games which increase aggression

" Fantasizing and rehearsing the wrestling moves appears to either create, or at least reinforce, the aggressive attitudes and behaviors of children." pg 90

The exposure to violence in the media, for example wrestling may reinforce ideas that violence is acceptible and may result in children's behaviour becoming worse.
  • Rosser, James. Playin' to win: a surgeon, scientist and parent examines the upside of video games. Garden City, NY: Morgan James Publishing, Llc, 2008. Print.
".... video games are simply an empowerment tool. It is what we do with them which makes them bad or good". pg 9

This quote suggests that video game management is the crucial fact or which determines whther they are bad or good.

"Males play approximately 15 hours a week and girls average 10 to 12 hours per week." pg 15

Interestingly, males tend to play more hours of video games than girls, as a moajority of the video games are focused on a male audience and feature titles which are aimed at males.

"A study of over 2,000 eight to 18 year olds found that 83 percent of them have at least one video game player in their home, 31 percent have three or more video game players in their home.." pg 15

This quote suggests that video games are a hugely successful industry, with more people admitting to having video games and consoles in their homes.
  • Signorielli, Nancy. "violence in the media." Violence in the media: a reference handbook. Santa Barbara, Calif.: ABC-CLIO, 2005. 36, 37. Print.
"Today, most children play real-time, first- person shooter (FPS) games in which "the players view the world through the eyes of the video game character that they control".

This quote suggests that more people tend to play first person shooter games as the players themselves are involved in the action from first hand.

"The potential effects (and theoretical perspectives) of video games on aggression are similar to those of television violence."

In effect, the aggression generated from playing violent video games is similar to violence on platforms such as television and films, where action is instantaneous. Though, on television, the violence is similar, as children's shows such as Power Rangers are typically based around a conflict and the stereotypical binary opposition of good vs evil.

"... A recent meta analysis found that the overall effect of video game playing on aggression is considerably smaller than the effects of television violence, there is cause for concern because children are the primary users of this medium"

The fact that these games are aimed at children is potentially damaging, as children are easily influenced by what they see and could reenact this violence, as seen in television with wrestling and shows where violence is active.

" ... those who play video games become intentionally and actively involved in the action."

This quote suggests that violent video games are a concern, as their design and graphics are so real , that the player is actively involved in the game, as evident in Grand Theft Auto: Liberty City Stories, where the player has to complete missions in order to progress to the next level.

"... parents are even less likely to actively participate in video game playing and be relatively unaware of the kind of images seen in these games".

This quotation shows that violent video games are a concern, as parents don't understand or have any knowledge of what their children see when they are playing these games. In effect, parents may be unaware of the content of the games and the game ratings, as their children are mindlessly shooting people and are prone to expletives which may influence them. The fact that these games are more advanced may lead parents to be detached and unable to enjoy the games.
  • Tapscott, Don. Grown up digital how the net generation is changing your world.. Concordville, Pa.: Soundview Executive Book Summaries ;, 2009. Print. Page 298
" Research on games suggests that video games might help players practice decision making." pg 290

This quote indicated that video games are beneficial, as they can teach players vital decision making skills which would be applicable in all walks of life.

" ... playing violent video games creates a significant risk factor for later aggressive and violent behaviour". pg 290

Though, this quote shows that playing violent games may result in aggressive behaviour in the long run.

" This is a cause for concern, especially when the video game Grand Theft Auto IV was such a mammoth hit when it launched in the spring of 2008... In the first week it was released, it sold $500 million worth of games- more than 11 of the top movies in the past 13 years made in the entire year of their release" pg 298

Effectively, this quote shows the success of GTA IV and the fact that it was one of the most successful video games, which succeeded the sales of more movies in that year.
  • Vorderer, Peter, and Jennings Bryant. Playing video games: motives, responses, and consequences. Mahwah, N.J.: Lawrence Erlbaum Associates, 2006. Print
"It has been argued that the aggressive content in video games could allow players to release their stress and aggression in a non destructive way, and, in fact, would have the effect of relaxing them". pg 349

This quote gives a positive look at video games, as they are not a concern , as they are an outlet for people to release their anger or stress. In this way, the audience can use violent games in effective ways to evoke their anger.


"We do know that playing violent video games show physiological effects that are different compared to playing less violent games or no games at all and that those effects may be even greater for children who already show aggressive tendencies". pg 352

This clearly suggests that violent video games are a concern, as they do result in the players developing aggressive thoughts. Though, these games are especially focused on the teenage audience, who could be injected with the belief that violence is normal. In addition, this quotation alludes to the fact that less violent games such as Need for Speed don't increase aggression in the audience, as the content is more interactive, as players can control cars, yet violent games increase aggression especially in teenagers, as they are prone to the ideologies of violence endorsed by the games.

"Violent media, for instance, may increase aggression by teaching observers how to behave aggressively, by priming aggressive cognitions, by increasing arousal and by creating an aggressive affective state." pg 354

On the whole, the violence in the media, across platforms such as broadcast and in films may enable the audience to become violent, as games such as Smack down vs RAW teaches audience complex and aggressive wrestling moves, which, may result in audiences copying these moves and potentially injuring or killing someone.

"It is believed that the unpleasant physiological arousal usually associated with violence inhibits thinking about violence, disregarding violence, or behaving violently: however , as a result of continuous exposure to violent depictions, individuals are no longer expected to have such reactions". pg 351

This quotation implies that the audience gradually become desensitized by playing violent video games on a constant basis. In effect, this may be damaging and a serious concern, as the teenage audience may be aroused by the content in games , but may not find violence as a serious concern.

"Regardless of the genre, video game playing requires some combination of cognitive and motor skills... the demands placed on the players can be taxing indeed. But for many teens, the demands are welcomed because they are the byproduct of what the games appealing in the first place: the opportunity to interact with the content". pg 170


In contrast, this quote relates to the hypothesis, as video games have some effective points, as they teach the audience vital motor and psychological skills. Though, the audience tend to play these games due to the graphics , as they are able to kill people and think on their feet in hostile situations.
  • Wesley, David, and Gloria Barczak. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap.. Farnham: Ashgate Publishing Ltd, 2010. Print.
"Video games not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development and help pilots and soldiers". pg 6

This quote shows that video games are not a concern, as they can help pilots and soldiers , therefore offer effective results

" Kids not only watch realistic characters spurting blood and pulling heads, spinal cords and beating hearts out of bodies, but they are creating mayhem and are rewarded with extra points for doing so." pg 7 ( Lieberman 1993)

"The video game manufacturers should recognise they've gone too far and agree to stop making games that portray extreme violence or sexual activity" pg 7 ( Lieberman 1993)

These quotes suggest that a need for regulating games should be imposed, as children can play games ans can be easily impressionable due to the content. Though, parents may feel a need to enforce the regulation on games which are too explicit, as they may potentially ' corrupt' children and make them more violent.

Rather than limiting sales, controversies often fueled demand for such games, as teens and older children flocked to stores to purchase mature rated games. pg 8

The fact that some video games are violent may lead audiences to purchse games in order to 'fit into the crowd' andalso to be daring by playing games which are above thier age group.

"An Australian study showed that "only children predisposed to aggression and more reactive to their environments changed their behaviour after playing violent video games, whereas normal individuals were unaffected". (Sydney Morning Herald 2007).

This quotation suggests that playing video games are a concern, as they cause aggression and seem to change the audience's behaviour after a short term.

"A different problem was childhood obesity and diabetes, which according to the National Institutes of Health (NIH), had reached epidemic levels in the United States, partly owing to video games and computer use". pg 8

Simialrly, the video games also carried health concerns, with teenagers being more addicted to the game and developing health problems such as poor eyesight and obesity.